Benchmarks built from 4,864 consumer exit interviews across 339 event days and $3.1M in cookies, snacks & candies sampling spend. The ROI data CPG brands and agencies need to justify sampling programs at retail environments, trade events, and consumer activations.
Decision-enabling benchmarks for cookies, snacks & candies experiential programs — brand planning, trade presentations, and retail programming.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
From 4,864 consumer exit interviews at cookies, snacks & candies sampling events. Nearly 7 in 10 attendees walk in with no prior brand relationship — making every activation a pure acquisition opportunity, not a reinforcement play.
Benchmark cookies, snacks & candies sampling costs against $3.1M in real spend data before approving grocery demo programs, trade event activations, and retail sampling campaigns.
Win CPG pitches with third-party ROI benchmarks — cost-per-interaction, trial-to-purchase lift, and brand recall data that internal case studies can't match for grocery buyer presentations.
Present category-specific ROI data to category managers and buyers — with benchmarks from 339 measured event days that make the case for cookies and snacks shelf placement and demo program investment.
Set sampling program ROI expectations and optimize trade spend with real consumer engagement data from CPG activations — before committing to new retail partnerships or national sampling campaigns.
Start free. Upgrade when you're ready to put the numbers in a pitch deck.
Sample findings · no credit card
A curated selection of findings from the Cookies, Snacks & Candies report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for cookies, snacks & candies sampling programs. Built for CPG brand teams, grocery retail, and agency new business.
Core findings segmented across CPG subcategories, event types, and consumer demographics.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-CPG category and cross-format segmentations. For consultants, brand agencies, and retailers who need the full picture on CPG cookies and snacks ROI.
50+ segmented benchmark tables across CPG subcategories, event types, age groups, and retail vs. event environments.
100% of your purchase applies as credit toward any upgrade or future report.
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply cookies, snacks & candies benchmarks to your CPG sampling programs.
We'll email a curated selection of findings from the Cookies, Snacks & Candies report — enough to know whether the data fits your pitch before you commit.