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Industry-specific research built from 283.7K+ consumer interviews across 24.4M interactions and $94.6M+ in sponsorship and sampling spend. Because "the event felt great" is not a business case.
84% of B2C marketers are increasing event spend in 2026. Only 30% can measure whether it works. Every agency pitch deck needs ROI benchmarks. Every brand team needs proof the budget wasn't wasted. The data exists — we've been collecting it for 17 years. PortMA makes it accessible as vertical-specific, defensible research.
Vertical-specific research across experiential marketing and consumer insights — benchmarks and primary data you can put in a pitch deck or brand brief today.
Every benchmark comes from real campaigns with real consumers, measured onsite by PortMA researchers.
Every benchmark is derived from live experiential campaigns — onsite consumer interviews immediately following their brand engagement experience.
Bourbon sampling behaves differently than CPG food. Festival sponsorship behaves differently than intercept venues. Each report speaks the language of its vertical.
The Executive Summary tier includes full analysis + detailed speaking points. Full Strategic Report adds advanced cross-tab data with extensive cross-industry or cross-venue segmentations.
Whether you're building the campaign or approving the budget, you need the same proof.
Every report has free sample data available. Select the report you're interested in and enter your work email — we'll send sample findings so you can evaluate quality before purchasing.
No sales call required. Sample data delivered directly.
283.7K+ consumer interviews. $94.6M+ in spend analyzed. 24.4M interactions benchmarked. Distilled into vertical-specific reports that turn "the event went well" into a number your CFO respects.