Event Sponsorship Benchmarks for Rum Sampling

What the data shows

A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.

• 01 The dataset covers 4,443 measured event days across rum sampling activations, yielding approximately 3 consumer exit interviews per event day — a sample density that supports reliable segmentation by event type, geography, and product category.
• 02 With 12,447 consumer exit interviews benchmarked across 328K consumer interactions, the Rum Sampling report provides the specific ROI data needed to justify rum and spirits sampling investments before budgets are committed.
• 03 The report delivers purchase intent lift, advocacy benchmarks, and word-of-mouth multiplier data segmented by venue type, age/generation, gender, and parental status — the specific metrics rum brand teams need for sponsor pitch decks and budget defense.
• 04 Derived ROI benchmarks and word-of-mouth averages give sampling teams a defensible framework for projecting campaign value — including five sources of experiential impressions modeled in the report's revenue calculations.
• 05 The report covers 59 benchmark tables including cost-per-interaction, CPI by venue type, brand awareness by generation, purchase intent by gender, and ROI sensitivity analysis — everything needed to build a complete campaign ROI model.