Benchmarks built from 71,168 consumer interviews across 680 fair & festival event days and $5.59M in sponsorship spend. The ROI data agencies and brand teams need to justify state fair, county fair, and outdoor festival activations — before budgets are committed.
Decision-enabling benchmarks for fair & festival activations — RFPs, budget reviews, sponsor renewals, and campaign planning.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
Derived from $5.59M in verified sponsorship spend across 2.8M consumer interactions. The lowest cost-per-touch in the Sponsorship Venues category — ready for budget defense and agency cost modeling.
Benchmark fair & festival activation costs against $5.59M in real spend data before approving state fair, county fair, and outdoor festival sampling programs.
Win fair & festival RFPs with third-party ROI benchmarks — purchase intent, brand recall, and cost-per-interaction data at $2.00/touch that internal case studies can't match.
Set sponsor expectations with real engagement benchmarks from 680 measured event days — before the activation, not after the season ends.
Sell sponsorship packages with ROI data that makes the value conversation easy — and keeps sponsors renewing year after year.
Start free. Upgrade when you're ready to put the numbers in a pitch deck.
Sample findings · no credit card
A curated selection of findings from the Fair & Festival report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for fair & festival activations. Built for agency new business and brand-side budget defense.
Core findings segmented across fair & festival venue subtypes and activation categories.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-venue and cross-industry segmentations. For consultants and researchers who need the full picture on fair & festival ROI.
50+ segmented benchmark tables across demographics, venue subtype, and purchase cycle stages.
100% of your purchase applies as credit toward any upgrade or future report.
3 reports at the Executive Summary tier for one lower bundle price — your purchase of this single report applies as credit toward the bundle. (Per-report total $2,085 · you save vs. buying separately.)
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply fair & festival benchmarks to your campaigns.
We'll email a curated selection of findings from the Fair & Festival report — enough to know whether the data fits your pitch before you commit.
