Benchmarks built from 106,012 consumer interviews across 2,051 destination venue event days and $23.4M in sponsorship spend. The ROI data agencies and brand teams need to justify destination venue activations — before budgets are committed.
Decision-enabling benchmarks for destination venue activations — RFPs, budget reviews, sponsor renewals, and campaign planning.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
Derived from $23.4M in verified sponsorship spend across 5.19M consumer interactions. A ready-to-use benchmark for budget defense and agency cost modeling.
Benchmark destination venue activation costs against $23.4M in real spend data before approving arena, stadium, or convention center programs.
Win destination venue RFPs with third-party ROI benchmarks — purchase intent, brand recall, and cost-per-interaction data that internal case studies can't match.
Set sponsor expectations with real engagement benchmarks from 2,051 measured event days — before the activation, not after.
Sell sponsorship packages at arenas, stadiums, and convention centers with ROI data that makes the value conversation easy — and renews sponsors.
Start free. Upgrade when you're ready to put the numbers in a pitch deck.
Sample findings · no credit card
A curated selection of findings from the Destination Venues report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for destination venue activations. Built for agency new business and brand-side budget defense.
Core findings segmented across destination venue subtypes and activation categories.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-venue and cross-industry segmentations. For consultants and researchers who need the full picture on destination venue ROI.
50+ segmented benchmark tables across demographics, venue subtype, and purchase cycle stages.
100% of your purchase applies as credit toward any upgrade or future report.
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply destination venue benchmarks to your campaigns.
We'll email a curated selection of findings from the Destination Venues report — enough to know whether the data fits your pitch before you commit.
