Benchmarks built from 56,442 consumer interviews across 8,823 intercept venue event days and $8.64M in sponsorship spend. The ROI data agencies and brand teams need to justify retail corridor, transit hub, and street-level intercept activations — before budgets are committed.
Decision-enabling benchmarks for intercept venue activations — RFPs, budget reviews, sponsor renewals, and campaign planning.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
Derived from $8.64M in verified sponsorship spend across 1.9M consumer interactions. A ready-to-use benchmark for intercept program budget defense and agency cost modeling near point of purchase.
Benchmark intercept activation costs against $8.64M in real spend data before approving retail corridor, grocery demo, and transit hub sampling programs.
Win intercept RFPs with third-party ROI benchmarks — purchase intent, brand recall, and cost-per-interaction data that positions near-purchase programs against other venue options.
Set program expectations with real engagement benchmarks from 8,823 measured event days — including daily throughput, interview-per-event-day ratios, and category-level benchmarks.
Sell brand activation partnerships at retail locations and transit hubs with ROI data that demonstrates consumer impact — and secures repeat bookings from sponsors.
Start free. Upgrade when you're ready to put the numbers in a pitch deck.
Sample findings · no credit card
A curated selection of findings from the Intercept Venues report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for intercept venue activations. Built for agency new business and brand-side budget defense.
Core findings segmented across intercept venue subtypes and activation categories.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-venue and cross-industry segmentations. For consultants and researchers who need the full picture on intercept venue ROI.
50+ segmented benchmark tables across demographics, venue subtype, and purchase cycle stages.
100% of your purchase applies as credit toward any upgrade or future report.
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply intercept venue benchmarks to your campaigns.
We'll email a curated selection of findings from the Intercept Venues report — enough to know whether the data fits your pitch before you commit.
