Benchmarks built from 9,270 consumer exit interviews across 4,166 vodka sampling event days and $2.27M in sponsorship spend. The ROI data agencies and brand teams need to justify vodka sampling activations — before budgets are committed.
Decision-enabling benchmarks for vodka sampling activations — RFPs, budget reviews, sponsor renewals, and campaign planning.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
Derived from $2.27M in verified sponsorship spend across 391K consumer interactions. The benchmark for premium spirits sampling ROI — ready for budget defense and agency cost modeling.
Benchmark vodka sampling activation costs against $2.27M in real spend data before approving bar program, restaurant tasting, and spirits festival activations.
Win vodka sampling RFPs with third-party ROI benchmarks — purchase intent, brand advocacy, and cost-per-interaction data at $5.81/touch that internal case studies can't match.
Set sponsor expectations with real engagement benchmarks from 4,166 measured event days — before the activation, not after the season ends.
Sell sampling program data to retail and on-premise accounts with ROI data that makes the value conversation easy — and keeps accounts ordering year after year.
Start free. Upgrade when you're ready to put the numbers in a pitch deck.
Sample findings · no credit card
A curated selection of findings from the Vodka Sampling report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for vodka sampling activations. Built for agency new business and spirits brand-side budget defense.
Core findings segmented across vodka sampling venue subtypes and activation categories.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-venue and cross-industry segmentations. For consultants and researchers who need the full picture on vodka sampling ROI.
50+ segmented benchmark tables across demographics, venue type, and purchase cycle stages.
100% of your purchase applies as credit toward any upgrade or future report.
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply vodka sampling benchmarks to your campaigns.
We'll email a curated selection of findings from the Vodka Sampling report — enough to know whether the data fits your pitch before you commit.
