Benchmarks from 41,437 consumer exit interviews across 6,225 event days and $17M in CPG food sampling spend. The ROI data consumer brands and agencies need to justify sampling programs at grocery, convenience, and live event environments.
Decision-enabling benchmarks for CPG food sampling programs — brand planning, retail programming, and trade presentations.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
From 41,437 consumer exit interviews at CPG food sampling events. The largest food sampling benchmark dataset in the industry — giving you the comparison point your retail buyer has never seen before.
Benchmark CPG food sampling costs against $17M in real spend data before approving grocery demo programs, convenience store sampling activations, and live event sampling campaigns.
Win CPG pitches with third-party ROI benchmarks — cost-per-interaction, trial-to-purchase lift, and demographic targeting data that internal case studies can't match for category manager presentations.
Validate demo program ROI and optimize sampling slot allocation with real consumer engagement data from CPG activations — before committing to category investment for the next quarter.
Present category-specific ROI data to retail partners and field teams — with benchmarks from 6,225 measured event days that make the case for grocery shelf placement and demo program investment.
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Sample findings · no credit card
A curated selection of findings from the CPG Food Sampling report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for CPG food sampling programs. Built for CPG brand teams, trade marketing managers, and agency new business.
Core findings segmented across CPG subcategories, event types, and consumer demographics.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-format and cross-retailer segmentations. For consultants, CPG brand agencies, and trade marketing teams who need the full picture on food sampling ROI.
50+ segmented benchmark tables across CPG subcategories, retailer types, age groups, and live event vs. retail environments.
100% of your purchase applies as credit toward any upgrade or future report.
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply CPG food sampling benchmarks to your retail and trade programs.
We'll email a curated selection of findings from the CPG Food Sampling report — enough to know whether the data fits your pitch before you commit.