Benchmarks built from 19,036 consumer exit interviews across 1,103 sampling event days and $6.03M in sponsorship spend. The ROI data CPG and beverage brand teams need to justify non-alcoholic beverage sampling activations — before budgets are committed.
Decision-enabling benchmarks for non-alcoholic beverage sampling programs — budget justifications, event selection, sponsor renewals, and ROI modeling.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
Derived from $6.03M in verified sponsorship spend across 7.3M product samples and 19,036 consumer exit interviews. Competitive with alcoholic beverage benchmarks — ready for budget defense and CPG category comparisons.
Benchmark sampling activation costs against $6.03M in real spend data before approving grocery, convenience, and event-based sampling programs for kombucha, sparkling water, RTD coffee, and other non-alcoholic beverages.
Win non-alcoholic beverage sampling RFPs with third-party ROI benchmarks — purchase intent lift, advocacy scores, and cost-per-interaction data at $1.43/touch that internal case studies can't match.
Set sponsor expectations with real engagement benchmarks from 1,103 measured event days across grocery, convenience, and live event activations — before the program, not after the season ends.
Justify shelf space and in-store sampling investments with benchmark data showing non-alcoholic beverage sampling ROI across grocery and convenience channel activations.
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Sample findings · no credit card
A curated selection of findings from the Non-Alcoholic Beverage Sampling report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for non-alcoholic beverage sampling. Built for CPG agency new business and brand-side budget defense.
Core findings segmented across event type and consumer demographics for non-alcoholic beverage sampling programs.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-venue and cross-category segmentations. For consultants and researchers who need the full picture on non-alcoholic beverage sampling ROI.
50+ segmented benchmark tables across demographics, event type, and purchase cycle stages.
100% of your purchase applies as credit toward any upgrade or future report.
3 reports at the Executive Summary tier for one lower bundle price — your purchase of this single report applies as credit toward the bundle. (Per-report total $2,085 · you save vs. buying separately.)
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply non-alcoholic beverage sampling benchmarks to your campaigns.
We'll email a curated selection of findings from the Non-Alcoholic Beverage Sampling report — enough to know whether the data fits your pitch before you commit.
