Benchmarks built from 19,036 consumer exit interviews across 1,103 sampling event days and $6.03M in sponsorship spend. The ROI data CPG and beverage brand teams need to justify non-alcoholic beverage sampling activations — before budgets are committed.
Decision-enabling benchmarks for non-alcoholic beverage sampling programs — budget justifications, event selection, sponsor renewals, and ROI modeling.
A selection of findings from this report. The full data set, segmentations, and methodology are available in the purchased tiers.
Derived from $6.03M in verified sponsorship spend across 7.3M product samples and 19,036 consumer exit interviews. Competitive with alcoholic beverage benchmarks — ready for budget defense and CPG category comparisons.
Benchmark sampling activation costs against $6.03M in real spend data before approving grocery, convenience, and event-based sampling programs for kombucha, sparkling water, RTD coffee, and other non-alcoholic beverages.
Win non-alcoholic beverage sampling RFPs with third-party ROI benchmarks — purchase intent lift, advocacy scores, and cost-per-interaction data at $1.43/touch that internal case studies can't match.
Set sponsor expectations with real engagement benchmarks from 1,103 measured event days across grocery, convenience, and live event activations — before the program, not after the season ends.
Justify shelf space and in-store sampling investments with benchmark data showing non-alcoholic beverage sampling ROI across grocery and convenience channel activations.
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Sample findings · no credit card
A curated selection of findings from the Non-Alcoholic Beverage Sampling report sent directly to your inbox. Enough to evaluate fit before you purchase.
One-time purchase · instant access
Detailed findings, benchmarks, and speaking points for non-alcoholic beverage sampling. Built for CPG agency new business and brand-side budget defense.
Core findings segmented across event type and consumer demographics for non-alcoholic beverage sampling programs.
PURCHASE — $695100% of your purchase applies as credit toward any upgrade or future report.
One-time purchase · instant access
Complete data set with cross-venue and cross-category segmentations. For consultants and researchers who need the full picture on non-alcoholic beverage sampling ROI.
50+ segmented benchmark tables across demographics, event type, and purchase cycle stages.
100% of your purchase applies as credit toward any upgrade or future report.
Not sure which tier is right for your use case? Our analysts can walk you through exactly how to apply non-alcoholic beverage sampling benchmarks to your campaigns.
We'll email a curated selection of findings from the Non-Alcoholic Beverage Sampling report — enough to know whether the data fits your pitch before you commit.
